Sony
Ownership
Sony music are an extremely well
known music label and a hugely successful and they have artists like James
Arthur, Beyoncé, The Chainsmokers and Sia. The label also own lots of different
music labels these include, Ministry of sound, Syco music which is Simon
Cowell’s label, epic records, Columbia records, relentless and black butter
records just to name a few. As well as music Sony are also in other businesses for
example they own Sony electronics that sell televisions, projectors, headphones
and many more. They also own PlayStation.
Production
Sony records produce CD’S and Vinyl’s. They
are developing there download system but the majority of the music they are in
charge of is sent to streaming websites like Spotify, Dezzer and liked in TV.
The total income for Sony just from music including publishing records and
visual media was up 8% to 150.2bn yen ($1.49).
Marketing
Sony use a
huge range of different marketing methods to make sure that all of their
artists new albums get all the publicity they could possibly need. The first
marketing method that they use is social media for example twitter, Facebook
and Instagram. They use these platforms to promote the new albums of their
artists. They also use TV adverts to
advertise their artist’s albums. Sony have not used there my space account
since 2nd October 2008. Sony does have a YouTube channel and they upload
videos off their artist’s new singles but also they do other type of videos
with them like Q&A’s and other funny videos. The company have a record of
doing promotional; TV adverts and press releases to let people know about up
and coming gigs for their artists. Sony currently
owns a 75% share in Simon Cowells Syco records. They brought it for £86.5
million in January 2017.
Distribution and exchange
Some retailers do still sell CD’d of artists
that are signed to the record label I’m looking at. For example, Sainsnbury
supermarkets sell a range of CD’s from Sony signed artists. These prices range
from £5.00 to £15.00. after looking at the website I can’t find any way to
download singles or albums from. The main way to buy singles or albums from Sony
signed artists is through I tunes and then download them on to your Apple product.
Sony has a very big presence on Spotify with a huge number of there very successful
artists amongst the top trending on Spotify.