Sony records research

Sony

Ownership

Sony music are an extremely well known music label and a hugely successful and they have artists like James Arthur, Beyoncé, The Chainsmokers and Sia. The label also own lots of different music labels these include, Ministry of sound, Syco music which is Simon Cowell’s label, epic records, Columbia records, relentless and black butter records just to name a few. As well as music Sony are also in other businesses for example they own Sony electronics that sell televisions, projectors, headphones and many more. They also own PlayStation.

 Production

 Sony records produce CD’S and Vinyl’s. They are developing there download system but the majority of the music they are in charge of is sent to streaming websites like Spotify, Dezzer and liked in TV. The total income for Sony just from music including publishing records and visual media was up 8% to 150.2bn yen ($1.49).

Marketing

Sony use a huge range of different marketing methods to make sure that all of their artists new albums get all the publicity they could possibly need. The first marketing method that they use is social media for example twitter, Facebook and Instagram. They use these platforms to promote the new albums of their artists.  They also use TV adverts to advertise their artist’s albums. Sony have not used there my space account since 2^nd October 2008. Sony does have a YouTube channel and they upload videos off their artist’s new singles but also they do other type of videos with them like Q&A’s and other funny videos. The company have a record of doing promotional; TV adverts and press releases to let people know about up and coming gigs for their artists.  Sony currently owns a 75% share in Simon Cowells Syco records. They brought it for £86.5 million in January 2017.  

Distribution and exchange

Some retailers do still sell CD’d of artists that are signed to the record label I’m looking at. For example, Sainsnbury supermarkets sell a range of CD’s from Sony signed artists. These prices range from £5.00 to £15.00. after looking at the website I can’t find any way to download singles or albums from. The main way to buy singles or albums from Sony signed artists is through I tunes and then download them on to your Apple product. Sony has a very big presence on Spotify with a huge number of there very successful artists amongst the top trending on Spotify.